The contest aims to increase engagement with Jewish learning, to develop new skills through project-based work, to identify talented students, and to develop their creativity and skills through animation.

Themes for the project, for students aged 6 to 15 (Grades One to Nine), can include traditional Jewish stories, parables, and proverbs. Students may use stop-motion, Flash or other software animation techniques to create finished products that are submitted to the judging panel.

The winning videos are published online and shared with schools globally to celebrate the talents of ORT’s younger students, educate their peers about their common Jewish heritage, and to motivate students to participate in the future.