Teachers deliver a curriculum over nine months that combines theoretical and practical activities. It gives students, who are briefed to design a product in small teams, a thorough grounding in the world of innovation, technology, and entrepreneurship.
The full course develops students’ knowledge, skills and understanding. It simulates the real-world process of developing an initial idea from market research and analysis of risks and opportunities to defining product specifications, selecting the optimum business model, designing a marketing strategy and manufacturing a product prototype. The teams compete in a final where they present their business plan and make a sales pitch to a panel of expert judges.
The course, which is followed by students from countries including Mexico, Israel, Brazil and Argentina, aims to ensure ORT students are “innovation ready”, becoming prepared for a new professional environment in an evolving and globalised world.
“The students are able to talk in a language that is not their native language in front of a crowd that they don’t know. It is amazing the skills they are learning during this year.”
Roger Guerrero, teacher, Barcelona
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